+ Communication Platform

CRM & Email Marketing for Hotels:

Smart Guest Engagement

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With Pxsol's Guest Engagement platform, your hotel can build stronger, more human, and more profitable relationships. Centralize your guest data, understand their preferences, and automate personalized communication before, during, and after their stay. All in one tool, fully integrated with your Pxsol ecosystem (PMS, Booking Engine, POS, and more).

Turn every interaction into an opportunity to build loyalty and drive upsells, increase repeat bookings, and elevate the guest experience from the first click to check-out.

With Pxsol's Guest Engagement platform, your hotel can build stronger, more human, and more profitable relationships. Centralize your guest data, ... Leer más

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Key Features
of the Hotel CRM

Centralized 360° Guest Profile

Unify data from multiple sources (PMS, Booking Engine, POS, Wi-Fi, surveys) into a single, complete profile for each guest. Access their stay history, preferences, spending, communications, and feedback to truly understand them.

Personalized and
Automated Communication

Design and send highly personalized, relevant email marketing campaigns. Automate key messages: welcome, pre-stay with upsell offers, post-stay for feedback and loyalty, birthday offers, and win-back campaigns.

Smart Segmentation

Group your guests by behavior, demographics, booking history, value, interests, or any custom criteria. Target your campaigns and offers to the right audience to maximize impact.

Marketing and Experience Automation

Build automated workflows triggered by specific events or criteria (e.g., send a special offer to repeat guests after their second stay). Save time and ensure consistent, timely communication.

Engagement Analytics and Reports:

Measure the success of your marketing campaigns (open rates, clicks, conversions). Analyze the behavior of your segments and customer lifetime value.

Full Integration with
Your Hotel Ecosystem

Connect the CRM natively with your PMS, POS, Online Reputation Manager, and Booking Engine for a two-way data flow.

Know your guests better than anyone
The power of centralized data

Unify and enrich every guest's information.

Pxsol CRM consolidates all of your scattered guest information into a single, complete profile. From room preferences to bar spending, get a 360° view to understand your guests' needs and anticipate them.

Integrate data from your PMS, Booking Engine, and more.

Pxsol CRM:
Turn Data into Loyal, Profitable Guests

Stop treating your guests like booking numbers. With Pxsol CRM, turn data into meaningful, lasting relationships. Discover who your most valuable customers are, personalize their experience, and automate your communication to build loyalty and grow your recurring revenue.

Unify Guest Data

Get a true 360° view of every customer.

Automate Effective Campaigns

Save time and keep every touchpoint relevant.

Segment with Precision

Target your messages and offers to the ideal audience.

Build Loyalty:

Build a program that makes your guests want to return.

Más de 1500 hoteles
sumando huéspedes felices

“Mejoramos la gestión del tiempo, recursos, costos y ganancias del hotel. Colaboración con marketing para establecer promociones.”

Noelia Acosta

“Por suerte me siento muy acompañada, ante cualquier duda o necesidad que tenga se que siempre me contacto y me dan una respuesta”

Agustina Mosquera

“La calidad de nuestra web y las funcionalidades de nuestro motor de reservas nos permitieron aumentar las ventas directas a un nivel excelente.”

Santiago Alsina

“Realmente PXSOL, hizo mi trabajo más aliviado, un motor de reservas completo, capacitación constante la cual me ayudo a crecer como empresaria, ayudando así a incrementar mis reservas a un 30% ”

Sueños de Chicama

"Soy nuevo en el rubro hotelero y con este software pude aprender de manera rápida gracias su diseño simple e intuitivo cabe destacar el constante acompañamiento desde soporte"

Ramiro Mancilla

“Me encanta Pxsol, lo recomiendo porque es completo, seguro, hay todo un equipo a disposición y uno lo siente”

“Pxsol nos profesionalizó. Nos hizo dar ese salto de calidad que necesitábamos para dejar de ser un emprendimiento informal y convertirnos en una empresa hotelera real.”

Harry Foos

"Tiene muchas herramientas que son amigables con el usuario, es fácil que las personas que trabajan con nosotros y aún no tienen experiencia puedan capacitarse y acceder a todas las plataformas que están nucleadas en un lugar."

Giuliana Perez

"Absolutamente todo, sobre todo el soporte y la constante actualización y mejoras. El sistema es super intuitivo y actualmente el soporte de IA por whatsapp es buenisimo"

Julian M

"El chatbot de Pxsol nos ha permitido automatizar tareas que antes eran manuales y nos ha ayudado a gestionar el volumen de consultas de forma mucho más eficiente, especialmente en temporada alta."

Noelia

Frequently Asked Questions

What is a CRM, and why is it essential for my hotel in 2025?

A hotel CRM (Customer Relationship Management) is a platform for managing all of your guest information and interactions. In 2025, with growing competition and travelers expecting personalized experiences, a CRM is essential. It lets you go beyond the booking transaction to build relationships, deeply understand your guests, personalize their stay, and communicate in relevant ways—which translates into greater loyalty, better reviews, and more recurring direct bookings.
How does a hotel CRM like Pxsol work?

Pxsol CRM works by collecting and centralizing your guest data from a range of sources (PMS, Booking Engine, Wi-Fi, and more). It builds detailed (360°) profiles for each guest. From there, you can segment this database by multiple criteria. Based on those segments, you can design and run personalized communications (manual or automated, like email campaigns). Finally, it analyzes the results of these actions and overall guest behavior so you can continuously refine your strategy.
What concrete benefits does Pxsol CRM deliver?
- Higher Repeat Rate: More loyal guests who book directly.
- Higher Revenue per Guest (RevPAG / LTV): Thanks to personalization and targeted upselling/cross-selling.
- More Efficient Marketing: Better ROI by targeting campaigns to specific segments.
- Greater Guest Satisfaction: Personalized experiences and relevant communication.
- Time Savings: Automation of communication and marketing tasks.
- Strategic Decisions: Backed by real data about your guests.
What kind of guest data does Pxsol CRM manage?

It manages a wide range of data, including: contact information, stay history (dates, room type, booking channel), preferences (bed type, floor, pillow), spending during the stay (restaurant, spa), demographics, communication history (emails opened, clicks), feedback and survey responses, loyalty program membership, and special interests.
Is Pxsol CRM compliant with data protection regulations (GDPR, etc.)?

Absolutely. Pxsol CRM is built in strict compliance with data protection regulations such as GDPR. We implement security best practices and give you tools to manage your guests' consent and their rights over their data (access, rectification, erasure), so you can use the platform with complete peace of mind and confidence.
How does Pxsol help me implement and use the CRM?

We know adopting a CRM can feel daunting. That's why Pxsol gives you end-to-end support: from initial setup and data migration to training your team. Our platform is intuitive and easy to use, and our support team is there to answer any questions and help you get the most out of your CRM from day one.